Terms & Conditions
1. Identity of the Provider
Leads Wanted is a registered trade name of:
UnPlugged Network
Address: De Marne 34 K
Postal code & City: 8701 PT Bolsward
Country: The Netherlands
Chamber of Commerce (KvK): 78383579
VAT number: NL003332522B66
Email: info@leadswanted.org
Operational, commercial and financial management is handled by:
OV Marketing
Address: Kleinzand 29a
Postal code & City: 8601 BE Sneek
Country: The Netherlands
Chamber of Commerce (KvK): 73118850
VAT number: NL001466407B36
Email administration: info@ovmarketing.net
2. Definitions
- Leads Wanted: The affiliate network and platform operated under a registered trade name of UnPlugged Network.
- UnPlugged Network: The legal entity owning the trade name Leads Wanted and responsible for the technical infrastructure.
- OV Marketing: Operational, commercial and financial partner responsible for client management, invoicing, payouts, administration and management of the affiliate portal; may also act as an Advertiser.
- Publisher / Affiliate: A party that promotes advertiser content, links, banners, email templates or advertisements to generate leads or sales.
- Advertiser: A party purchasing leads, traffic or sales via Leads Wanted.
- Campaign: An affiliate or lead generation program with defined conditions.
- Lead: Any measurable conversion as defined within a Campaign, including but not limited to registrations, appointments, qualified inquiries or sales.
- Tracking: Technology used by Leads Wanted to measure traffic and conversions.
- Validation: The process of assessing lead legitimacy.
- Fraud: Any form of manipulation, misleading activity, spam, bot traffic or tracking abuse.
3. Role of Leads Wanted
Leads Wanted operates as an affiliate network and intermediary between Publishers and Advertisers. Leads Wanted, as part of UnPlugged Network, is responsible for servers, hosting and infrastructure, the website and affiliate CMS platform, tracking, attribution and validation, data security and system integrity, dispute handling and technical support.
Leads Wanted does not guarantee uninterrupted availability of the platform.
4. Role of OV Marketing
OV Marketing is responsible for operational and commercial management, client and account management, advertiser and publisher onboarding, management of the affiliate portal, invoicing to Advertisers, collection of payments, payouts to Publishers including VAT where applicable, financial administration, VAT handling, reminders, collection procedures and credit control.
OV Marketing has no influence over tracking logic or lead validation decisions.
5. Platform Availability and Technical Downtime
Leads Wanted does not guarantee uninterrupted or error-free availability of the platform, website, tracking systems or related services.
Leads Wanted and OV Marketing shall not be liable for any direct or indirect damages, loss of revenue, loss of profits, missed leads, missed commissions or data loss resulting from temporary or prolonged platform downtime, technical malfunctions, bugs or software errors, maintenance, updates, system upgrades, failures of hosting providers or third-party services, cyber incidents such as DDoS attacks or hacking attempts, tracking discrepancies or reporting delays.
No compensation shall be payable for downtime or technical failures. No service level agreement (SLA) applies unless explicitly agreed in writing.
6. Registration and Access
Users must provide accurate and complete information. Leads Wanted may reject, suspend or terminate accounts at any time. Accounts are personal and non-transferable.
7. Publisher Obligations
Publishers must supply legal, opt-in based and non-fraudulent traffic. Spam, bots, scripts or misleading practices are strictly prohibited. Tracking links may not be altered. Campaign conditions must be respected. Technical issues must be reported immediately.
Publishers remain solely responsible for compliance with all applicable email marketing, anti-spam, privacy, consumer protection and advertising laws. Publishers may not copy tracking mechanisms, interfere with tracking systems, reverse engineer the platform or access unauthorized areas.
8. Advertiser Obligations
Advertisers must provide accurate campaign information. Leads must be validated within 30 days. Unjustified rejections are not permitted. Payments must be made via OV Marketing within agreed terms.
9. Commission Models
Supported models include CPL, CPS, CPC, CPM and hybrid models. Applicable models are defined per campaign.
10. Tracking and Attribution
Only conversions tracked by Leads Wanted qualify for payment. Tracking manipulation results in exclusion. Manual corrections may be applied in case of technical errors.
11. Publisher Payouts
Payouts are executed by OV Marketing and are based on approved leads. Payouts include VAT unless reverse-charged. The minimum payout is €25. The payment term is the applicable validation period plus 30 days. Payouts may be suspended in case of fraud, disputes, unpaid Advertiser invoices or chargebacks relating to the relevant Campaign.
12. Advertiser Invoicing
Invoices are issued by OV Marketing. The payment term is 14 days. Late payment may result in suspension, statutory interest and collection costs. Leads Wanted and OV Marketing reserve the right to suspend Campaigns and withhold Publisher payouts directly related to unpaid Advertiser invoices.
13. Fraud and Penalty Clause
In case of proven fraud, a Publisher owes a contractual penalty of €500 per violation. Additionally, Leads Wanted may charge €25 per invalid lead, full compensation of campaign damages and investigation costs of €85 per hour with a minimum of 4 hours.
All outstanding payouts related to fraudulent activity may be forfeited. Leads Wanted may offset outstanding amounts. If damages exceed penalties, full compensation remains claimable. Leads Wanted may determine, acting reasonably and in good faith, whether fraudulent activity has occurred.
14. Chargebacks and Reversals
If an Advertiser successfully disputes, reverses or chargebacks an invoice relating to a Campaign, Leads Wanted may reverse corresponding commissions and payouts.
15. Privacy and GDPR
Data is processed in accordance with the GDPR. Publishers guarantee lawful opt-ins. Advertisers remain responsible for their own data processing. Further information can be found in the Privacy Policy.
16. Liability
Liability shall in all cases be limited to the lesser of the total amount invoiced to the relevant party during the preceding three months or €5,000, unless liability cannot legally be limited under applicable law.
17. Force Majeure
Obligations may be suspended in case of force majeure.
18. Governing Law
Dutch law applies. Disputes shall be submitted to the court of Noord-Nederland, location Leeuwarden.
19. Amendments
Leads Wanted may amend these terms. Material changes shall become effective 14 days after publication, unless immediate changes are required for legal, security or fraud prevention reasons. The latest version is published on www.leadswanted.org.